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Course Outline:

1. Advanced Concepts in Hospitality and Tourism

• Industry Analysis and Trends
• Global Hospitality and Tourism Trends
• Impact of Economic, Social, and Political Factors
• Strategic Planning
• Strategic Management in Hospitality and Tourism
• SWOT Analysis and Strategic Positioning

2. Advanced Customer Service and Experience Management

• Customer Relationship Management (CRM)
• Advanced CRM Techniques and Technologies
• Building Long-term Customer Loyalty
• Service Design and Quality
• Designing Exceptional Service Experiences
• Implementing Quality Management Systems

3. Advanced Hospitality Operations Management

• Front Office and Guest Services
• Advanced Reservation Systems and Technology Integration
• Enhancing Guest Experience through Personalization
• Housekeeping Management
• Sustainable Housekeeping Practices
• Advanced Inventory and Resource Management

4. Advanced Food and Beverage Management

• Innovative Food and Beverage Concepts
• Culinary Trends and Menu Innovation
• Sustainable and Locally Sourced Ingredients
• Advanced Beverage Management
• Sommelier Training and Beverage Pairing
• Craft Cocktails and Bar Management

5. Advanced Travel and Tourism Management

• Tourism Development and Planning
• Destination Development and Management
• Sustainable Tourism Planning and Development
• Advanced Marketing and Promotion
• Digital Marketing Strategies for Tourism
• Leveraging Social Media and Influencers

6. Event Management and MICE (Meetings, Incentives, Conferences, and Exhibitions)

• Advanced Event Planning
• Strategic Event Management
• Technology in Event Planning and Execution
• MICE Management
• Planning and Managing Large-scale Events
• Negotiation and Contract Management

7. Advanced Hospitality Marketing and Sales

• Integrated Marketing Communications (IMC)
• Developing Comprehensive Marketing Campaigns
• Brand Management and Positioning
• Sales Management
• Advanced Sales Strategies and Techniques
• Key Account Management

8. Financial and Revenue Management

• Advanced Financial Analysis
• Financial Performance Metrics and Analysis
• Investment and Financing in Hospitality Projects
• Revenue Management Strategies
• Dynamic Pricing and Yield Management
• Using Data Analytics for Revenue Optimization

9. Leadership and Human Resource Development

• Advanced Leadership Skills
• Leading Diverse and Multicultural Teams
• Change Management and Organizational Development
• Talent Management
• Advanced Recruitment and Retention Strategies
• Training and Development Programs

10. Innovation and Entrepreneurship in Hospitality and Tourism

• Innovation Management
• Fostering Innovation in Hospitality and Tourism
• Implementing New Technologies and Services
• Entrepreneurship
• Starting and Managing Hospitality Ventures
• Business Planning and Fundraising